Embarking on a savory journey, "M" (Undisclosed brand), is a consumer snack brand known for its eclectic range of wholesome and tantalizing snacks with a blend of traditional and exotic flavors. However, even with a kaleidoscope of offerings, understanding their diverse consumer base's snacking habits, preferences, and purchasing patterns was a hurdle M sought to address.
Data Collection for Snacking Preferences
M was confronted with the complexity of comprehending varied snacking preferences and purchase triggers among their customers.
We introduced a data collection popup to learn their audience’s
snacking habits and preferences in exchange for 20% off on their next 5 purchases.
Increasing Conversion Rates
Krakatoa was spending money on Facebook and Instagram ads but was only able to track their effectiveness based on revenue which was hit-and-miss.
They used a standard save 15% off your first order but were seeing low opt-in and it was difficult to track conversion in a meaningful way.
Customers had no reason to come back without further incentivization.
A decrease in organic social reach and rising ad costs required a new approach to understanding who was signing up and what factors were leading to purchase.
We introduced incentive-based sign-ups, instead of trading a single-use discount for an email address.
The visitor was prompted with an offer for a multi-use coupon code and prompted to provide their email address with the requirement to fill out multiple-choice questions to unlock the full coupon.
This provided valuable data about the user’s underwear preferences, what mattered most to them in their underwear, how many pairs they owned, and when they were looking to purchase.
Using the data points collected, we were able to find patterns that showed us the trends leading to purchase.
We were then able to use the top producing revenue data points and look for the ad sets that were producing the highest combination of those answers.
This allowed us to optimize our ad sets and audiences by applying the baseline data.
Despite attracting substantial traffic and a 5-figure adspend, converting browsers to purchasers was a puzzle that needed solving.
The data collection allowed us to personalize every ad, email, and
landing page destination for our traffic, effectively increasing the conversion
rate by aligning recommendations with authentic user preferences.
Catalyzing Repeat Purchases
Ensuring first-time buyers transform into loyal customers was a quintessential objective for long-term success, as with most cpg brands.
Further leveraging the collected data to launch the "Snack
Subscription Box," a monthly delivery of snacks tailored to the consumer’s logged preferences and feedback, with an enticing loyalty program offering exclusive discounts and early access to new launches, significantly peppering the journey to repeat purchases.
5%+ CTR on winning ads
8% email subscription rate
93% sign-up form completion.
36% conversion from views to sales.
40% purchase rate from email sign-ups.
23% second purchases within a month.
48% reduction in CaC in under two months.
M’s journey unfolds the powerful saga of leveraging strategic, data-driven consumer interaction and personalized experiences in charting a course through the competitive snacking industry, seasoning their brand presence with increased conversions and a loyal customer base, all while ensuring their consumers' snacking adventures are endlessly delightful and distinctly personalized.
Experience our solutions risk-free for a full month and see how they can revolutionize your customer
engagement strategy.
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Solar
I have enjoyed working with Syn because they are creative and proactive, and, in contrast to most service providers, consistently meet the deadlines when work is supposed to be done.
Author
With their help, we have been able to get through the white noise of social media and create a brand, resulting in an increase of business.
Home Loans
I can’t believe how quickly I’ve grown.
Influencer
Syn Media provides the best no-nonsense digital marketing services designed to generate continued growth. Within a very short period of time my business generated a tremendous increase in customer sales. They’re focus is on end results and have proven it over and over.
Consultant
They are miracle workers.
Solar
We doubled revenue in 3 days.
Ecommerce
I cannot say enough about how happy and impressed I have been working with Syn media. They are very knowledgeable, professional, creative and reliable. Working with them almost feels like having an in house expert on hand!
SaaS
Their willingness to provide great services was unlike most marketers.
Real Estate
I’ve gained over 1,500 followers in the last week and have nearly 700 signups!! Ahhh.
Ecommerce
Great Job. Been on fire all damn day, GOOD SHIT.
Ecommerce
I just reviewed the landing page and absolutely loved it. I can tell how much effort went into it.
Ecommerce
Since working with Syn Media, we've experienced a remarkable increase in customer engagement and retention. Their tailored approach has deepened our relationship with our audience...
Ecommerce
You just impressed the guy Nike calls when they can’t figure something out.
Ecommerce
Syn, is a pleasure to work with! I highly recommend them for any creative projects you are considering.
Solar
I have enjoyed working with Syn because they are creative and proactive, and, in contrast to most service providers, consistently meet the deadlines when work is supposed to be done.
Author
With their help, we have been able to get through the white noise of social media and create a brand, resulting in an increase of business.
Home Loans
I can’t believe how quickly I’ve grown.
Influencer
Syn Media provides the best no-nonsense digital marketing services designed to generate continued growth. Within a very short period of time my business generated a tremendous increase in customer sales. They’re focus is on end results and have proven it over and over.
Consultant
They are miracle workers.
Solar
We doubled revenue in 3 days.
Ecommerce
I cannot say enough about how happy and impressed I have been working with Syn media. They are very knowledgeable, professional, creative and reliable. Working with them almost feels like having an in house expert on hand!
SaaS
Their willingness to provide great services was unlike most marketers.
Real Estate
I’ve gained over 1,500 followers in the last week and have nearly 700 signups!! Ahhh.
Ecommerce
Great Job. Been on fire all damn day, GOOD SHIT.
Ecommerce
I just reviewed the landing page and absolutely loved it. I can tell how much effort went into it.
Ecommerce
Since working with Syn Media, we've experienced a remarkable increase in customer engagement and retention. Their tailored approach has deepened our relationship with our audience...
Ecommerce
You just impressed the guy Nike calls when they can’t figure something out.
Ecommerce
Syn, is a pleasure to work with! I highly recommend them for any creative projects you are considering.
Solar
I have enjoyed working with Syn because they are creative and proactive, and, in contrast to most service providers, consistently meet the deadlines when work is supposed to be done.
Author
With their help, we have been able to get through the white noise of social media and create a brand, resulting in an increase of business.
Home Loans
I can’t believe how quickly I’ve grown.
Influencer
Syn Media provides the best no-nonsense digital marketing services designed to generate continued growth. Within a very short period of time my business generated a tremendous increase in customer sales. They’re focus is on end results and have proven it over and over.
Consultant
They are miracle workers.
Solar
We doubled revenue in 3 days.
Ecommerce
I cannot say enough about how happy and impressed I have been working with Syn media. They are very knowledgeable, professional, creative and reliable. Working with them almost feels like having an in house expert on hand!
SaaS
Their willingness to provide great services was unlike most marketers.
Real Estate
I’ve gained over 1,500 followers in the last week and have nearly 700 signups!! Ahhh.
Ecommerce
Great Job. Been on fire all damn day, GOOD SHIT.
Ecommerce
I just reviewed the landing page and absolutely loved it. I can tell how much effort went into it.
Ecommerce
Since working with Syn Media, we've experienced a remarkable increase in customer engagement and retention. Their tailored approach has deepened our relationship with our audience...
Ecommerce
You just impressed the guy Nike calls when they can’t figure something out.
Ecommerce
Syn, is a pleasure to work with! I highly recommend them for any creative projects you are considering.
Solar
I have enjoyed working with Syn because they are creative and proactive, and, in contrast to most service providers, consistently meet the deadlines when work is supposed to be done.
Author
With their help, we have been able to get through the white noise of social media and create a brand, resulting in an increase of business.
Home Loans
I can’t believe how quickly I’ve grown.
Influencer
Syn Media provides the best no-nonsense digital marketing services designed to generate continued growth. Within a very short period of time my business generated a tremendous increase in customer sales. They’re focus is on end results and have proven it over and over.
Consultant
They are miracle workers.
Solar
We doubled revenue in 3 days.
Ecommerce
I cannot say enough about how happy and impressed I have been working with Syn media. They are very knowledgeable, professional, creative and reliable. Working with them almost feels like having an in house expert on hand!
SaaS
Their willingness to provide great services was unlike most marketers.
Real Estate
I’ve gained over 1,500 followers in the last week and have nearly 700 signups!! Ahhh.
Ecommerce
Great Job. Been on fire all damn day, GOOD SHIT.
Ecommerce
I just reviewed the landing page and absolutely loved it. I can tell how much effort went into it.
Ecommerce
Since working with Syn Media, we've experienced a remarkable increase in customer engagement and retention. Their tailored approach has deepened our relationship with our audience...
Ecommerce
You just impressed the guy Nike calls when they can’t figure something out.
Ecommerce
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