They have been in operation for 4 years but we’re looking for a deeper understanding of who their customers are and what motivates them to purchase. They have a high repeat customer rate but were unsure how to find more customers like them. After connecting with Formtoro and Syn Media, we took a look at their existing customer data then worked with them to design a customer journey aimed at data collection as well as promoting repeat sales earlier on in the journey.
Understanding the quality of traffic being driven by ad spend
Krakatoa was spending money on Facebook and Instagram ads but was only able to track their effectiveness based on revenue which was hit-and-miss.
They used a standard save 15% off your first order but were seeing low opt-in and it was difficult to track conversion in a meaningful way.
Customers had no reason to come back without further incentivization.
A decrease in organic social reach and rising ad costs required a new approach to understanding who was signing up and what factors were leading to purchase.
We introduced incentive-based sign-ups, instead of trading a single-use discount for an email address.
The visitor was prompted with an offer for a multi-use coupon code and prompted to provide their email address with the requirement to fill out multiple-choice questions to unlock the full coupon.
This provided valuable data about the user’s underwear preferences, what mattered most to them in their underwear, how many pairs they owned, and when they were looking to purchase.
Using the data points collected, we were able to find patterns that showed us the trends leading to purchase.
We were then able to use the top producing revenue data points and look for the ad sets that were producing the highest combination of those answers.
This allowed us to optimize our ad sets and audiences by applying the baseline data.
Krakatoa was spending money on Facebook and Instagram ads but was only able to track their effectiveness based on revenue which was hit-and-miss.
They used a standard save 15% off your first order but were seeing low opt-in and it was difficult to track conversion in a meaningful way.
Customers had no reason to come back without further incentivization.
A decrease in organic social reach and rising ad costs required a new approach to understanding who was signing up and what factors were leading to purchase.
We introduced incentive-based sign-ups, instead of trading a single-use discount for an email address.
The visitor was prompted with an offer for a multi-use coupon code and prompted to provide their email address with the requirement to fill out multiple-choice questions to unlock the full coupon.
This provided valuable data about the user’s underwear preferences, what mattered most to them in their underwear, how many pairs they owned, and when they were looking to purchase.
Using the data points collected, we were able to find patterns that showed us the trends leading to purchase.
We were then able to use the top producing revenue data points and look for the ad sets that were producing the highest combination of those answers.
This allowed us to optimize our ad sets and audiences by applying the baseline data.
How to better personalize email
Krakatoa built automated email flows in Klaviyo but the content of the emails was a best guess related to the types of personas they had developed.
The best they had was progressive profiling hoping people would open the emails and click through them to collect more data.
Although Krakatoa had stellar open rates, it was still hard for them to understand who was purchasing their products.
With Formtoro, Krakatoa was able to gain four data points per signup allowing them to segment the subscribers before sending out the first email creating a personalized journey from the start which led to higher open rates and more engagement.
These data points were able to be used in other flows as well including overcoming objections in the abandoned cart emails as well as allowing for easy segmentation when sending campaigns.
How to shorten the time between purchases
Krakatoa was spending money on Facebook and Instagram ads but was only able to track their effectiveness based on revenue which was hit-and-miss.
They used a standard save 15% off your first order but were seeing low opt-in and it was difficult to track conversion in a meaningful way.
Customers had no reason to come back without further incentivization.
A decrease in organic social reach and rising ad costs required a new approach to understanding who was signing up and what factors were leading to purchase.
We introduced incentive-based sign-ups, instead of trading a single-use discount for an email address.
The visitor was prompted with an offer for a multi-use coupon code and prompted to provide their email address with the requirement to fill out multiple-choice questions to unlock the full coupon.
This provided valuable data about the user’s underwear preferences, what mattered most to them in their underwear, how many pairs they owned, and when they were looking to purchase.
Using the data points collected, we were able to find patterns that showed us the trends leading to purchase.
We were then able to use the top producing revenue data points and look for the ad sets that were producing the highest combination of those answers.
This allowed us to optimize our ad sets and audiences by applying the baseline data.
Using a single sign-up form with a one-time discount forced the user to be torn between using a one-time discount on a new brand than having to pay full price but outside of an amazing experience really had no reason to come back.
Generic competing coupons were quickly reported to coupon websites and there was no means of tracking individual purchases.
Sales fluctuated based on the offers being presented.
Create a multi-use coupon code unique to the signup
With Formtoro after looking at buying patterns, we opted to go with a 20% discount that was extended for a period of one year that could be used up to 6 times.
Taking the pressure off the first purchase to save as much as possible and instead of mapping customer behaviors to allow for people to try the brand at a discount then feel comfortable to come back and purchase again using that same discount.
By providing an available coupon code for multiple purchases we were able to track redemption of the coupon code to better understand who our top customers were and also retarget those that had purchased a single time to encourage further purchases.
We took a look at the best questions that would provide context for Krakatoa to understand the customer journey then we built a signup process aimed at providing an experience that would promote repeat business while collecting data.
This allowed customers to get more targeted communications and allowed Krakatoa to optimize their ads based on the sources the data was collected from.
This also allowed for easier retargeting throughout the customer’s individual journey reducing the amount of spray and pray retargeting and increasing the personalization.
All decisions are made based on data collected.
95.5% of people that signed up completed the entire form providing data
62% of people that added products to their cart completed their purchase
22% of people that signed up and provided data purchased
12.5% of people purchased a second time within a month
50% reduction in CAC in less than 60 days
Scaled to $150,000 in monthly revenue by the end of December 2021
Only spent $55k across the board in marketing
Experience our solutions risk-free for a full month and see how they can revolutionize your customer
engagement strategy.
Syn, is a pleasure to work with! I highly recommend them for any creative projects you are considering.
Solar
I have enjoyed working with Syn because they are creative and proactive, and, in contrast to most service providers, consistently meet the deadlines when work is supposed to be done.
Author
With their help, we have been able to get through the white noise of social media and create a brand, resulting in an increase of business.
Home Loans
I can’t believe how quickly I’ve grown.
Influencer
Syn Media provides the best no-nonsense digital marketing services designed to generate continued growth. Within a very short period of time my business generated a tremendous increase in customer sales. They’re focus is on end results and have proven it over and over.
Consultant
They are miracle workers.
Solar
We doubled revenue in 3 days.
Ecommerce
I cannot say enough about how happy and impressed I have been working with Syn media. They are very knowledgeable, professional, creative and reliable. Working with them almost feels like having an in house expert on hand!
SaaS
Their willingness to provide great services was unlike most marketers.
Real Estate
I’ve gained over 1,500 followers in the last week and have nearly 700 signups!! Ahhh.
Ecommerce
Great Job. Been on fire all damn day, GOOD SHIT.
Ecommerce
I just reviewed the landing page and absolutely loved it. I can tell how much effort went into it.
Ecommerce
Since working with Syn Media, we've experienced a remarkable increase in customer engagement and retention. Their tailored approach has deepened our relationship with our audience...
Ecommerce
You just impressed the guy Nike calls when they can’t figure something out.
Ecommerce
Syn, is a pleasure to work with! I highly recommend them for any creative projects you are considering.
Solar
I have enjoyed working with Syn because they are creative and proactive, and, in contrast to most service providers, consistently meet the deadlines when work is supposed to be done.
Author
With their help, we have been able to get through the white noise of social media and create a brand, resulting in an increase of business.
Home Loans
I can’t believe how quickly I’ve grown.
Influencer
Syn Media provides the best no-nonsense digital marketing services designed to generate continued growth. Within a very short period of time my business generated a tremendous increase in customer sales. They’re focus is on end results and have proven it over and over.
Consultant
They are miracle workers.
Solar
We doubled revenue in 3 days.
Ecommerce
I cannot say enough about how happy and impressed I have been working with Syn media. They are very knowledgeable, professional, creative and reliable. Working with them almost feels like having an in house expert on hand!
SaaS
Their willingness to provide great services was unlike most marketers.
Real Estate
I’ve gained over 1,500 followers in the last week and have nearly 700 signups!! Ahhh.
Ecommerce
Great Job. Been on fire all damn day, GOOD SHIT.
Ecommerce
I just reviewed the landing page and absolutely loved it. I can tell how much effort went into it.
Ecommerce
Since working with Syn Media, we've experienced a remarkable increase in customer engagement and retention. Their tailored approach has deepened our relationship with our audience...
Ecommerce
You just impressed the guy Nike calls when they can’t figure something out.
Ecommerce
Syn, is a pleasure to work with! I highly recommend them for any creative projects you are considering.
Solar
I have enjoyed working with Syn because they are creative and proactive, and, in contrast to most service providers, consistently meet the deadlines when work is supposed to be done.
Author
With their help, we have been able to get through the white noise of social media and create a brand, resulting in an increase of business.
Home Loans
I can’t believe how quickly I’ve grown.
Influencer
Syn Media provides the best no-nonsense digital marketing services designed to generate continued growth. Within a very short period of time my business generated a tremendous increase in customer sales. They’re focus is on end results and have proven it over and over.
Consultant
They are miracle workers.
Solar
We doubled revenue in 3 days.
Ecommerce
I cannot say enough about how happy and impressed I have been working with Syn media. They are very knowledgeable, professional, creative and reliable. Working with them almost feels like having an in house expert on hand!
SaaS
Their willingness to provide great services was unlike most marketers.
Real Estate
I’ve gained over 1,500 followers in the last week and have nearly 700 signups!! Ahhh.
Ecommerce
Great Job. Been on fire all damn day, GOOD SHIT.
Ecommerce
I just reviewed the landing page and absolutely loved it. I can tell how much effort went into it.
Ecommerce
Since working with Syn Media, we've experienced a remarkable increase in customer engagement and retention. Their tailored approach has deepened our relationship with our audience...
Ecommerce
You just impressed the guy Nike calls when they can’t figure something out.
Ecommerce
Syn, is a pleasure to work with! I highly recommend them for any creative projects you are considering.
Solar
I have enjoyed working with Syn because they are creative and proactive, and, in contrast to most service providers, consistently meet the deadlines when work is supposed to be done.
Author
With their help, we have been able to get through the white noise of social media and create a brand, resulting in an increase of business.
Home Loans
I can’t believe how quickly I’ve grown.
Influencer
Syn Media provides the best no-nonsense digital marketing services designed to generate continued growth. Within a very short period of time my business generated a tremendous increase in customer sales. They’re focus is on end results and have proven it over and over.
Consultant
They are miracle workers.
Solar
We doubled revenue in 3 days.
Ecommerce
I cannot say enough about how happy and impressed I have been working with Syn media. They are very knowledgeable, professional, creative and reliable. Working with them almost feels like having an in house expert on hand!
SaaS
Their willingness to provide great services was unlike most marketers.
Real Estate
I’ve gained over 1,500 followers in the last week and have nearly 700 signups!! Ahhh.
Ecommerce
Great Job. Been on fire all damn day, GOOD SHIT.
Ecommerce
I just reviewed the landing page and absolutely loved it. I can tell how much effort went into it.
Ecommerce
Since working with Syn Media, we've experienced a remarkable increase in customer engagement and retention. Their tailored approach has deepened our relationship with our audience...
Ecommerce
You just impressed the guy Nike calls when they can’t figure something out.
Ecommerce
Syn, is a pleasure to work with! I highly recommend them for any creative projects you are considering.
Solar
I have enjoyed working with Syn because they are creative and proactive, and, in contrast to most service providers, consistently meet the deadlines when work is supposed to be done.
Author
With their help, we have been able to get through the white noise of social media and create a brand, resulting in an increase of business.
Home Loans
I can’t believe how quickly I’ve grown.
Influencer
Syn Media provides the best no-nonsense digital marketing services designed to generate continued growth. Within a very short period of time my business generated a tremendous increase in customer sales. They’re focus is on end results and have proven it over and over.
Consultant
They are miracle workers.
Solar
We doubled revenue in 3 days.
Ecommerce
I cannot say enough about how happy and impressed I have been working with Syn media. They are very knowledgeable, professional, creative and reliable. Working with them almost feels like having an in house expert on hand!
SaaS
Their willingness to provide great services was unlike most marketers.
Real Estate
I’ve gained over 1,500 followers in the last week and have nearly 700 signups!! Ahhh.
Ecommerce
Great Job. Been on fire all damn day, GOOD SHIT.
Ecommerce
I just reviewed the landing page and absolutely loved it. I can tell how much effort went into it.
Ecommerce
Since working with Syn Media, we've experienced a remarkable increase in customer engagement and retention. Their tailored approach has deepened our relationship with our audience...
Ecommerce
You just impressed the guy Nike calls when they can’t figure something out.
Ecommerce
Explore our comprehensive strategies and techniques designed to
expand your digital reach, drive growth, and deliver
measurable results for your brand.
