N emerged as a wellness-focused beverage brand, specializing in premium mushroom coffee drinks designed to boost energy and enhance well-being. Based in Vancouver, CA, N aimed to elevate its market presence but struggled with understanding customer preferences and effectively converting interest into sales.
Low Conversion Rates from Ad Campaigns
Krakatoa was spending money on Facebook and Instagram ads but was only able to track their effectiveness based on revenue which was hit-and-miss.
They used a standard save 15% off your first order but were seeing low opt-in and it was difficult to track conversion in a meaningful way.
Customers had no reason to come back without further incentivization.
A decrease in organic social reach and rising ad costs required a new approach to understanding who was signing up and what factors were leading to purchase.
We introduced incentive-based sign-ups, instead of trading a single-use discount for an email address.
The visitor was prompted with an offer for a multi-use coupon code and prompted to provide their email address with the requirement to fill out multiple-choice questions to unlock the full coupon.
This provided valuable data about the user’s underwear preferences, what mattered most to them in their underwear, how many pairs they owned, and when they were looking to purchase.
Using the data points collected, we were able to find patterns that showed us the trends leading to purchase.
We were then able to use the top producing revenue data points and look for the ad sets that were producing the highest combination of those answers.
This allowed us to optimize our ad sets and audiences by applying the baseline data.
Despite engaging ad content, N experienced a lack of conversions, hindering revenue growth. Their click-through rates (CTRs) were decent, but they struggled to translate clicks into actual purchases.
We revamped the ad strategy, emphasizing unique selling points such as health benefits and sourcing transparency. By incorporating customer testimonials and limited-time offers, we created a sense of urgency that resonated with potential buyers.
Optimizing Customer Engagement
Krakatoa was spending money on Facebook and Instagram ads but was only able to track their effectiveness based on revenue which was hit-and-miss.
They used a standard save 15% off your first order but were seeing low opt-in and it was difficult to track conversion in a meaningful way.
Customers had no reason to come back without further incentivization.
A decrease in organic social reach and rising ad costs required a new approach to understanding who was signing up and what factors were leading to purchase.
We introduced incentive-based sign-ups, instead of trading a single-use discount for an email address.
The visitor was prompted with an offer for a multi-use coupon code and prompted to provide their email address with the requirement to fill out multiple-choice questions to unlock the full coupon.
This provided valuable data about the user’s underwear preferences, what mattered most to them in their underwear, how many pairs they owned, and when they were looking to purchase.
Using the data points collected, we were able to find patterns that showed us the trends leading to purchase.
We were then able to use the top producing revenue data points and look for the ad sets that were producing the highest combination of those answers.
This allowed us to optimize our ad sets and audiences by applying the baseline data.
N’s existing email marketing campaigns lacked personalization, resulting in low open and engagement rates.
We integrated Formtoro to collect valuable data during sign-up, allowing M to segment its audience based on preferences and behaviors. This enabled personalized email campaigns, increasing engagement and encouraging repeat purchases.
Accelerating Revenue Growth
Krakatoa was spending money on Facebook and Instagram ads but was only able to track their effectiveness based on revenue which was hit-and-miss.
They used a standard save 15% off your first order but were seeing low opt-in and it was difficult to track conversion in a meaningful way.
Customers had no reason to come back without further incentivization.
A decrease in organic social reach and rising ad costs required a new approach to understanding who was signing up and what factors were leading to purchase.
We introduced incentive-based sign-ups, instead of trading a single-use discount for an email address.
The visitor was prompted with an offer for a multi-use coupon code and prompted to provide their email address with the requirement to fill out multiple-choice questions to unlock the full coupon.
This provided valuable data about the user’s underwear preferences, what mattered most to them in their underwear, how many pairs they owned, and when they were looking to purchase.
Using the data points collected, we were able to find patterns that showed us the trends leading to purchase.
We were then able to use the top producing revenue data points and look for the ad sets that were producing the highest combination of those answers.
This allowed us to optimize our ad sets and audiences by applying the baseline data.
N needed a swift revenue boost to capitalize on growing market interest in functional beverages.
We implemented a limited-time promotion for first-time buyers, coupled with a referral program incentivizing customers to share the product with friends. This strategy doubled their revenue in less than 14 days.
By leveraging data-driven insights and targeted marketing strategies, N successfully enhanced customer engagement, optimized advertising spend, and significantly increased sales.
2x revenue in less than 14 days 🚀
35% increase in email open rates
Enhanced brand loyalty and
customer retention through
personalized outreach
Achieved a 6.45% CTR on ad campaigns
20% growth in repeat purchases withinthe first month
N’s journey showcases the power of strategic marketing and data-driven insights in transforming customer engagement and driving revenue growth in the competitive beverage industry.
Experience our solutions risk-free for a full month and see how they can revolutionize your customer
engagement strategy.
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I have enjoyed working with Syn because they are creative and proactive, and, in contrast to most service providers, consistently meet the deadlines when work is supposed to be done.
Author
With their help, we have been able to get through the white noise of social media and create a brand, resulting in an increase of business.
Home Loans
I can’t believe how quickly I’ve grown.
Influencer
Syn Media provides the best no-nonsense digital marketing services designed to generate continued growth. Within a very short period of time my business generated a tremendous increase in customer sales. They’re focus is on end results and have proven it over and over.
Consultant
They are miracle workers.
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I cannot say enough about how happy and impressed I have been working with Syn media. They are very knowledgeable, professional, creative and reliable. Working with them almost feels like having an in house expert on hand!
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Their willingness to provide great services was unlike most marketers.
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I’ve gained over 1,500 followers in the last week and have nearly 700 signups!! Ahhh.
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Great Job. Been on fire all damn day, GOOD SHIT.
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I just reviewed the landing page and absolutely loved it. I can tell how much effort went into it.
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Since working with Syn Media, we've experienced a remarkable increase in customer engagement and retention. Their tailored approach has deepened our relationship with our audience...
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You just impressed the guy Nike calls when they can’t figure something out.
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Syn, is a pleasure to work with! I highly recommend them for any creative projects you are considering.
Solar
I have enjoyed working with Syn because they are creative and proactive, and, in contrast to most service providers, consistently meet the deadlines when work is supposed to be done.
Author
With their help, we have been able to get through the white noise of social media and create a brand, resulting in an increase of business.
Home Loans
I can’t believe how quickly I’ve grown.
Influencer
Syn Media provides the best no-nonsense digital marketing services designed to generate continued growth. Within a very short period of time my business generated a tremendous increase in customer sales. They’re focus is on end results and have proven it over and over.
Consultant
They are miracle workers.
Solar
We doubled revenue in 3 days.
Ecommerce
I cannot say enough about how happy and impressed I have been working with Syn media. They are very knowledgeable, professional, creative and reliable. Working with them almost feels like having an in house expert on hand!
SaaS
Their willingness to provide great services was unlike most marketers.
Real Estate
I’ve gained over 1,500 followers in the last week and have nearly 700 signups!! Ahhh.
Ecommerce
Great Job. Been on fire all damn day, GOOD SHIT.
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I just reviewed the landing page and absolutely loved it. I can tell how much effort went into it.
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Since working with Syn Media, we've experienced a remarkable increase in customer engagement and retention. Their tailored approach has deepened our relationship with our audience...
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You just impressed the guy Nike calls when they can’t figure something out.
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Syn, is a pleasure to work with! I highly recommend them for any creative projects you are considering.
Solar
I have enjoyed working with Syn because they are creative and proactive, and, in contrast to most service providers, consistently meet the deadlines when work is supposed to be done.
Author
With their help, we have been able to get through the white noise of social media and create a brand, resulting in an increase of business.
Home Loans
I can’t believe how quickly I’ve grown.
Influencer
Syn Media provides the best no-nonsense digital marketing services designed to generate continued growth. Within a very short period of time my business generated a tremendous increase in customer sales. They’re focus is on end results and have proven it over and over.
Consultant
They are miracle workers.
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We doubled revenue in 3 days.
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I cannot say enough about how happy and impressed I have been working with Syn media. They are very knowledgeable, professional, creative and reliable. Working with them almost feels like having an in house expert on hand!
SaaS
Their willingness to provide great services was unlike most marketers.
Real Estate
I’ve gained over 1,500 followers in the last week and have nearly 700 signups!! Ahhh.
Ecommerce
Great Job. Been on fire all damn day, GOOD SHIT.
Ecommerce
I just reviewed the landing page and absolutely loved it. I can tell how much effort went into it.
Ecommerce
Since working with Syn Media, we've experienced a remarkable increase in customer engagement and retention. Their tailored approach has deepened our relationship with our audience...
Ecommerce
You just impressed the guy Nike calls when they can’t figure something out.
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Syn, is a pleasure to work with! I highly recommend them for any creative projects you are considering.
Solar
I have enjoyed working with Syn because they are creative and proactive, and, in contrast to most service providers, consistently meet the deadlines when work is supposed to be done.
Author
With their help, we have been able to get through the white noise of social media and create a brand, resulting in an increase of business.
Home Loans
I can’t believe how quickly I’ve grown.
Influencer
Syn Media provides the best no-nonsense digital marketing services designed to generate continued growth. Within a very short period of time my business generated a tremendous increase in customer sales. They’re focus is on end results and have proven it over and over.
Consultant
They are miracle workers.
Solar
We doubled revenue in 3 days.
Ecommerce
I cannot say enough about how happy and impressed I have been working with Syn media. They are very knowledgeable, professional, creative and reliable. Working with them almost feels like having an in house expert on hand!
SaaS
Their willingness to provide great services was unlike most marketers.
Real Estate
I’ve gained over 1,500 followers in the last week and have nearly 700 signups!! Ahhh.
Ecommerce
Great Job. Been on fire all damn day, GOOD SHIT.
Ecommerce
I just reviewed the landing page and absolutely loved it. I can tell how much effort went into it.
Ecommerce
Since working with Syn Media, we've experienced a remarkable increase in customer engagement and retention. Their tailored approach has deepened our relationship with our audience...
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You just impressed the guy Nike calls when they can’t figure something out.
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